Black Friday 2024: Top early sales and deals in Australia

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Gone are the days of waiting until the last Friday of November for Black Friday deals to start.

Now, Australian retailers are beginning this sale period as early as November 1, with some brands continuing their sales throughout the whole month.

And this couldn't come at a better time for consumers planning their Christmas shopping.

According to CPM Australia's Christmas Shopping Intentions Research Report for 2024, 63 per cent of surveyed consumers plan to complete their Christmas shopping in November. This shift reflects a growing trend of shoppers capitalising on early sales to manage their budgets.

So, what can shoppers add to their cart right now? In this article, we highlight the top Black Friday deals, from early deals to one-day-only discounts on November 29.

Designed for 18 to 35-year-olds, Contiki offers over 200 trips abroad led by group travel experts. From Greek island hopping to discovering the south of New Zealand, Contiki offers a large range of tours to suit all budgets and interests.

With up to 25 per cent off some of these global Contiki tours, it's a good time to book in your next adventure.

Get ready to sleep better and save big on Ergoflex mattresses, bed frames, pillows, and bedding. Known for its high-quality products, this Black Friday deal from Ergoflex is not to be missed.

From November 8 to November 24, Ergoflex is offering customers access to their biggest sale of the year, with up to 30 per cent off sitewide.

Use code: BLACK

Visit the sale here.

To celebrate Black Friday, Nespresso is offering customers up to 50 free coffee capsules and free standard delivery for Nespresso.

Perfect for coffee lovers who regularly shop with Nespresso, this offer will only be valid until November 24. Terms and conditions apply.

Enjoy big discounts from Emma Sleep's award-winning mattress and bedding range, backed by experts in sleep research.

Not sure about buying a mattress online? With the rise of online shopping, it has become more convenient than ever to purchase a mattress from the comfort of your home. Emma Sleep offers all customers a 150-night trial period to test if it's the right one for them.

Plus, all mattresses returned within this trial period will be donated to the Salvation Army, Disability Services Australia, and Lifeline QLD to make sure that no mattress goes to waste.

Love the idea of treating yourself or a loved one to a selection of teas and a tea party set? Well, you're in luck. The team at T2 are offering Australians 20 per cent off tea and teawares* from November 11 to November 15.

Visit the sale here.

*Exclusions apply.

From November 19 to December 2, Amazon is hosting a major Black Friday sale across all categories, including homewares, tech and beauty.

If you're looking for a little home makeover inspiration for 2025, visit our article on adding a little luxury to your home for under $30.

Combining native Australian botanicals with centuries of French expertise in the art of perfume making, Goldfield & Banks perfumes are designed to create the ultimate olfactory experience.

For a limited time from November 28 to December 2, enjoy 20 per cent off Goldfield & Banks at their online store.

Not sure which one to try? Purchase the Discovery Sample Collection which includes 10 sample-sized fragrances for every event or mood.

From November 14 to November 21, enjoy 30 per cent off naturopathically formulated gut-loving supplements like the Inner Essentials Skin and Gut Renew and award-winning skincare products like the & Sleeping Beauty Purifying Mousse - Sleep Mask from Edible Beauty.

Or simply wait until November 29 to December 2 for their 'Power Hour' when all products will be 40 per cent off.

Ever wanted a Foreo facial cleansing or microneedling device, but couldn't justify the price? Save up to 50 per cent off Foreo products while stocks last for Black Friday.

Plus, use the code ADDED10 for an extra 10 per cent off the sale price.

If you're planning to ramp up your fitness routine in 2025, take a look at Zing Wellbeing's protein powders and healthy meal plans. Whether you're interested in committing to an anti-bloat or gluten-free meal plan, Zing Wellbeing has a range of flexible options.

Simply use the code BLACK20 at checkout to redeem.

David Lawrence is offering 30 per cent off tops and knitwear in their core refresh range. The sophisticated, summery designs of this range are perfect for Christmas day or a summer BBQ in the coming months.

We particularly love the new Scout Pleated Blouse and the Marslie Long Sleeve Babywool Top.

For the Black Friday sales, David Lawrence has dropped their sale early, from November 5 to November 11. Want to access the sale? Click here.

EMU Australia, known for its snug sheepskin slippers and Australian made boots, may not be the obvious choice for summertime, but that doesn't mean a gift from EMU Australia wouldn't make for a great Christmas present.

A perfect gift for little ones, the Wallaby Mini sheepskin boot is a great stocking filler, while mum might enjoy the classic Jolie slipper.

EMU Australia is also the winner of the marie claire sustainability awards 2024.

From November 25 to December 2, shop this exclusive EMU Australia sale.

*Excludes platinum styles.

Shop a total of 767 eyewear styles - from Prada sunglasses to prescription glasses from brands like Oroton, Oakley and Kate Spade - for up to 50 per cent off at 1001 Optometry.

Valid until December 1 while until stocks last.

Known for blending active and lifestyle fashion, Stylerunner stocks everything from running shoes to soft knitwear.

From November 13 to November 17, enjoy a further 30 per cent off popular selected styles including Crocs, New Balance 530s and Adidas Original Gazelles.

Looking for your next puffer jacket or a pair of Hedgehog waterproof hiking shoes? The North Face has you covered with up to 35 per cent off selected styles from November 25 to December 2.

NOVO Shoes is kicking off November with a spring in their step by offering customers 20 per cent off their entire shoe range from November 7 to November 13.

Check out their range of breathable sandals, flats and heels for the summer break.

The bras that you wear can make a huge difference to how you feel, especially if you've never been properly fitted for a bra. Despite what you may believe, bras are not all designed to be ripped off at the end of the day because of how uncomfortable they are.

Bendon's mission is to make undergarments that help women feel comfortable and confident. While undergarments are a very personal purchase, there's no reason why you can't buy something for yourself at Christmas time or gift a Bendon voucher to a loved one where it's appropriate.

Shop 40 per cent off the Bendon sale including basics and Xmas products and 30 per cent off silks for a short period from November 24 to November 29.

From November 12 to November 15, enjoy a further 30 per cent off items like men's slacker tees and women's mum jeans at Wrangler.

Known for making high-quality, breathable denim, this sale period marks a great opportunity to pick up some basic clothing items to wear in 2025.

Shop up to 70 per cent off STAX activewear sitewide as part of their much-anticipated Black Friday sale.

Take a look at best sellers such as the STAX Full Length Nandex Tights and the STAX Nandex Zip Jacket for workout outfit inspiration.

TOMMY HILFIGER is an American lifestyle brand that has been around since 1985.

Offering a large range of casual, everyday wear for men, women and kids, the 40 per cent off site wide TOMMY HILFIGER sale runs from November 11 to November 17.

Though not a Black Friday sale per se, Carla Zampatti is advertising up to 30 per cent off some of their timeless corporate outfits and gowns luxurious silk and crepe fabrics.

We have our eyes on these Black Italian Houndstooth Wool Pants or this Ivory Crepe Striscia Blazer in particular.

Already thinking about New Year's Resolutions?

Pace Athletic stocks an incredible range of running shoes and athletic gear for new and experienced runners.

With up to 80 per cent off popular brands like Nike, New Balance and ASICS from November 25 to December 2, it's a good time to shop for fitness-related Christmas gifts.

Save up to 70 per cent off tech accessories like phone and iPad cases or explore the range of power banks available at PTC Shop Australia.

Not sure which power bank to choose? Check out our article on best power banks and gain a better understanding of what to look out for when purchasing one for Christmas.

Get your home guest-ready for Christmas with all new appliances including Jet Hawk: Cordless Pressure Washer" with Bonus 6-in-1 multi-nozzle and carry case and Star Shower: Laser Christmas Lights from Global Shop Direct - Australias home of great ideas.

Use the code ACMGSD5 for 5 per cent off the product price for a limited time.

There's no reason why you can't reward your furry friends with a cheeky Christmas stocking this year.

From Bravecto flea and worming tablets to Ziwi Peak kibble, feline dental treats and oatmeal animal shampoo, there's plenty of special deals on essential pet items at VetSupply this Black Friday.

Simply visit the VetSupply special offers page for the best online offers.

What is Black Friday?

Black Friday is a major shopping event that originated in the United States and has since become a global phenomenon. Celebrated on the day after Thanksgiving, which falls on the fourth Thursday of November, Black Friday marks the beginning of the holiday shopping season. This major shopping event is characterised by significant discounts and promotions offered by retailers both in-store and online.

In Australia, Black Friday has become a highly anticipated event, with many retailers offering substantial discounts on a wide range of products, including electronics, home appliances, clothing, and more. The event has evolved to include online shopping, with many retailers offering exclusive deals and discounts on their websites. Whether you're shopping in-store or online, Black Friday is the perfect time to snag some of the best deals of the year.

When is Black Friday?

Mark your calendars! Black Friday falls on Friday, November 29, 2024. However, the excitement doesn't just start and end on that day. Many retailers begin offering early deals and discounts in the days leading up to the event, and some even have pre-Black Friday sales. The event typically extends through the weekend and into Cyber Monday, giving you plenty of opportunities to score amazing deals during the Black Friday sales.

What are the best Black Friday deals in Australia?

The best Black Friday deals in Australia typically include discounts on electronics, appliances, fashion, beauty and home goods.

What are the steps to find the best Black Friday deals?

Finding the best Black Friday deals requires a bit of planning and research. Here are some tips to help you snag the best deals during this year's Black Friday sale:

By following these tips, you can ensure that you get the best Black Friday deals and make the most of the holiday shopping season.

What are the best Black Friday sales strategies?

Retailers use various strategies to drive sales during Black Friday. Here are some common tactics you might encounter:

These strategies are designed to entice shoppers and create a sense of urgency, so be prepared to act quickly to secure the best deals.

What are the top tips for booking Black Friday travel deals?

When booking travel deals during Black Friday, keep the following tips in mind to ensure you get the best value:

By following these tips, you can make the most of the Black Friday discounts and enjoy a fantastic holiday season without breaking the bank.

Where can I find the best Black Friday sales?

Look for Black Friday sales at online retailers like Amazon as well as physical stores like JB Hi-Fi, Harvey Norman, and Target.

How can I save money on Black Friday?

Use discount codes and coupons, compare prices between retailers, and take advantage of free shipping offers to maximise your savings.

What are the most popular items to buy on Black Friday in Australia?

Popular items on Black Friday in Australia include smartphones, laptops, TVs, appliances, and clothing.

Can I still find good deals on Black Friday after the official day?

Many retailers extend Black Friday sales for several days or even weeks, so it's possible to find discounts after the actual Friday.

What are some alternatives to Black Friday shopping?

Consider looking for deals during other sales events like Cyber Monday or Boxing Day or support local businesses by shopping at independent retailers.