Cowra has launched a new tourism campaign to 'Get Chris to Cowra' with big hopes of seducing Hollywood A-Lister Chris Hemsworth to give his muscles a break and visit for a holiday.
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A humorous tongue-in-cheek video features over 50 Cowra locals encouraging Chris to come, from tourism personalities and indigenous dancers to fire fighters and football players.
Funny scenes include a sheep in the Visitor's Information Centre, a blue-print for a 40-metre tall 'The Big Chris' to be built, and culture at the local pub.
Released digitally via social media the video is already attracting attention online and hopes to reach Chris soon.
There is a fully featured website at www.GetChrisToCowra.com.au where users can sign a petition, post messages for Chris to read, and in time hopefully track 'sightings' of Chris in and around Cowra. Locals are encouraged to drop into the Visitor Information Centre to snap a selfie with their life-sized cut-out of Chris.
The video showcases key experiences in Cowra, top tourist attractions, its rich history and culture, and picturesque countryside. For a town with a population of around 13,000, some might say it's a big ask, but Cowra Tourism Manager Glenn Daley believes they've got it covered.
"Cowra's a real gem in the Central West and has a lot to offer a down to earth family man like Chris who loves the great outdoors," Mr Daley said.
"If Chris comes to visit, he'll love surfing at Wyangala Dam, a long lunch at a vineyard, and local adventures such as hot-air ballooning.
"As the video says, he can come for the pies and stay for the skies."
Other things to attract Chris include canoeing down the Lachlan River, the Cowra Japanese Garden, Cowra POW history, the Ages of Fishes Museum, Blind Freddie's Bushranger Tour and enjoying local food and wine along the way.
Chris Hemsworth has been heavily involved in promoting Australia as a tourism destination around the globe as part of his role as Tourism Ambassador for Australia since 2016.
Local business owner and mother of three, Skye Muddle, said she'd like Chris to come to Cowra as it would help highlight the unique experiences of this regional town.
"Most people associate Cowra with the Japanese Gardens and prisoner of war breakout, or the Spring canola" Mrs Muddle said.
"What they don't realise is that we have so many other things to see and do in Cowra."
To watch the official 'Get Chris to Cowra' campaign video, visit www.GetChrisToCowra.com.au or head to the 'Get Chris To Cowra' Facebook or Instagram pages @GetChrisToCowra.
