Destination Southern NSW tourism boost for Hilltops

The Destination Southern NSW group, accompanied by David Newberry from Hilltops Council stopped off to visit with sculptor Carl Valerius. Picture by Keith Ward.
The Destination Southern NSW group, accompanied by David Newberry from Hilltops Council stopped off to visit with sculptor Carl Valerius. Picture by Keith Ward.

The NSW Government will invest $43 million over four years in a major overhaul in the way regional and rural areas attract visitors, including the creation of six new Destination Networks throughout NSW.

Harden Murrumburrah is part of the ‘Destination Southern NSW’ group, which covers the areas from Hilltops through to Crookwell and Eurobodalla through to the Snowy Mountains and Yass, including the Canberra region.

Minister for Trade, Tourism and Major Events Stuart Ayres said the new networks will work closely with local government, tourism organisations and operators, as well as collaborate on campaigns with Destination NSW and a new Destination NSW regional division.

“The networks will improve industry engagement and better development of visitor experiences and products. Destination NSW is the state’s expert body in tourism campaigns, marketing and programs and their assistance in building the new regional networks will make a positive difference,” Mr Ayres said.

“By investing around $10 million a year in support of the new regional initiatives we aim to bolster our efforts in attracting visitors to regional and rural NSW. The NSW Government has a goal of doubling overnight visitor expenditure by 2020, and we know that regional tourism is an important driver in meeting this target.”

A group from Destination Southern NSW team, accompanied by David Newberry from Hilltops Council, visited the Hilltops region last week and stopped off in Young, Harden Murrumburrah and Jugiong to ‘meet the makers’, including our own sculptor Carl Valerius. 

“The group were very impressed with the region as a tourism destination.” Mr Newberry said. “They commented that there is great potential to reflect on the culture and heritage of the towns.”