The Aussie brands conquering the wallets of Chinese millennials

By Kirsty Needham
Updated May 20 2017 - 11:08am, first published 10:52am
Peter Dixon, managing director of North Asia and Global Travel Retail at Treasury Wine Estates talks to a saleswoman at Jenny Lou's Shop in Beijing on May 18, 2017. Australian wine exports to China grew 43% to the end of March 2017. Peter Dixon, managing director of Treasury Wine Estate for Kirsty Needham's report of Australian business in China. Pic by Sanghee Liu?? May 18, 2017 at Jenny Lou's Shop in Beijing Photo: Sanghee Liu
Peter Dixon, managing director of North Asia and Global Travel Retail at Treasury Wine Estates talks to a saleswoman at Jenny Lou's Shop in Beijing on May 18, 2017. Australian wine exports to China grew 43% to the end of March 2017. Peter Dixon, managing director of Treasury Wine Estate for Kirsty Needham's report of Australian business in China. Pic by Sanghee Liu?? May 18, 2017 at Jenny Lou's Shop in Beijing Photo: Sanghee Liu

Beijing: Catching the attention of Chinese millennials by sponsoring American basketball and English soccer might not seem the obvious way to promote Australian wines in China.

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